Venkat Venkatraman

“Writing for professional managers is daunting, especially for someone who has written mainly for an academic audience. For my maiden venture, I decided to forge a non-traditional path by working with a hybrid publisher rather than a traditional university-based press. This is because I believed in publisher Maggie Langrick’s vision to help first-time authors craft compelling books for a broader audience. And I am so pleased that I chose this avenue.”